Customization tools for ecommerce make online shopping a more creative process

Very often, customers are greatly displeased by the range of t-shirts on offer on e-commerce platforms. Not even a single one catches their fancy. Previously, this would’ve made customers leave the website, resulting in losses for e-commerce platforms. Now, however, a novel solution aims to halt this phenomenon-by incorporating novel customization solutions. A dissatisfied customer can now design the t-shirt of his own choice, by creating logos and colors using a helpful interface, which resembles MS Paint in most cases. By throwing open creation, such tools guarantee users with products of their choice. This brings about an immense enhancement in customer experience, and it also serves to differentiate between the good and the great platforms, which might otherwise have similar interfaces and price ranges.

Little wonder, then, that market research proves the effectiveness of product customization tools. Surveys have found that almost 1/3rd of all e-commerce customers are interested in them.

According to analysts, their popularity arises mainly from the following psychological benefits:

• Pride in creation: Customized products become the buyer’s property only after purchase. Nevertheless, involvement in conceptualization and design allows the buyer to take pride in the product “created” by him.
• Emotional security: A party is being held within 5 days and you have only a few hours to order a dress online. Thanks to customization tools, you are guaranteed the dress of your choice. This reassures buyers who find it hard to come up with the best-looking products in limited time.
• Belief in product quality: By allowing buyers to play a key role in product design and creation, customization tools strengthen their belief in the product’s quality.
• Novelty factor: People are naturally attracted towards novel solutions which offer a more compelling experience. Buyers tend to be eager to participate in product customization, because of its innovative nature.
• Involving imagination: There is a creative self hidden deep within each one of us. Product customization tools allow us to unveil our creativity to the fullest, allowing buyers to discover a hitherto untouched aspect of their personalities.
• Customers are made to feel important: By involving them in product design, ecommerce customization tools make buyers feel important. This contributes greatly to enhancing the overall appeal of such tools-after all, everybody wants to be the focus of attention of their beloved companies!!!

A number of standalone customization tools, such as Treehouse Logic and Product Cart, have become increasingly popular. But an even better solution has emerged-contracting experienced software development companies in designing these tools. Many companies across the globe have significant levels of expertise and experience at adding value to ecommerce platforms. Eclipse Technoconsulting Global (P) Ltd., based in Kolkata, India, is one of the foremost companies in this regard.
We have a rich history of designing successful ecommerce platforms from scratch. Moreover, since 2013, ETS has provided customization tools for 10 clients. These projects have all resulted in significant revenue gains for our clients, besides bringing about more effective CRM (customer relationship management).

Customization tools are likely to continue to play a major role in ecommerce platform development in the future. Mass customization might become the norm, with large customer groups being allowed to develop their own kinds of products. Logistics systems will also have to evolve, in order to keep pace with personalized demands. This evolution will allow buyers to unveil their inner Da Vincis and Picassos to an event greater extent.

What have your experiences with product customization been like? Let us know at #eclipseindia or Eclipsetech12.