Why Building a Progressive Web Application is Worth?

Gone are the days when debates were around whether businesses should reach their target customers through mobiles or not! But, the current focus is on how they should reach via mobiles. A business that desires to attract the target mobile using customers has three choices: first is to develop a responsive website second is to build a native app and the third is to create a Progressive Web Application or PWA. The web development company in India offers you with diverse models to choose the best as per your requirement and budget.

What is a Progressive Web Application?

PWAs combine the bests of native apps and web applications to provide the best experiences to large user bases. The core principles of a PWA are:

• Fastness
• Reliability
• The Engagement

The website development company in India helps you with the best and most proficient web development services. According to Google, a Progressive Web App or PWA is:

Progressive – It functions for every user, irrespective of the choice of browser because it's constructed with progressive augmentation as a fundamental principle.

Responsive – It can fit in any device be it - desktop, laptop, mobile or tablet.

Free from Connectivity Issues - Enhanced with the use of service workers (a script that the browser runs in the background) to work offline or on networks with low-quality connectivity.

Like App- It feels like a mobile app with interactions that are app-style since, it’s built on the app shell model.

New- It is always latest so you are not required to update it again and again.

Secured – It employs HTTPS to safeguard your information in transit.

Discoverable – It is easily recognizable as search engines can discover the app and identify it.

Re-Engageable - It supports push notifications to bring the user back to the app;

Installable – It enables to add the app to the home screen without facing the hurdles of jumping through App Store hoops.

Linkable – You can easily share the application to a friend using the URL.

Benefits of PWAs

Developing an excellent Progressive Web App has farfetched benefits, making it a delightful experience for your users which nurtures engagement and upsurges conversions.

Cost Effective — The biggest benefit in case of PWAs is saving in terms of cost of app development and maintenance because it is supposed that creation of a website is much easier than constructing an Android App.

Cross Various Platforms — Progressive Web Apps are not limited to any specific platform unlike other apps which means you are not required to build separate versions of app for diverse platforms. The web application development company in India develops tailor-made applications in order to take care of your business function needs.

Few brands which employ PWAs are-

• Twitter
• Flipkart
• Pinrest
• Ola
• Forbes
• Alibaba
• Trivago
• Book my show

When native apps were first developed, all users couldn’t get sufficient of them. However, it transformed the way customers interact with their mobile devices and with brands. The recent tendency, however, shows that people are spinning away from apps. According to reports, majority of consumers do not download apps in an entire month. Many established businesses have already struggled going through the severities of developing a native mobile experience for their clients. But a good PWA successfully replaces a company’s mobile site, tecompaany’s native app and at times even the desktop site. Simply put, it’s a mobile-first approach to involving with their customers. If you don’t have a recognized mobile presence yet, you can directly develop a PWA.

If you are looking for developing a then you can hire the most reliable web design & development company in India at www.theetsindia.com!

Read More

Benefits of Using Single Page Applications or SPAs

The conventional desktop based applications have been replaced by web applications in the current times. The web applications are more suitable to use, simple to update and the best part is they are not bound to a single device. Even though web users are gently shifting from browser-based web applications to mobile applications, the demand for multifaceted and refined apps is by now huge and is at an increasing rate. The web development company in India helps businesses to build an extremely proficient web presence by using front end technologies.

Main Design Patterns of Web Apps

There are two main design patterns for web apps. They are:

• Multi-page application or MPA
• Single-page application or SPA

In order to understand which suits your business the best, you must have an understanding of both these two patterns as each has its own list of merits and demerits. The most reliable web application development company in India handpicks an appropriate programming framework considering the requirements of its clients.

Single Page Applications

A single-page application is one that functions inside a browser and does not require page reloading time during usage. The page doesn’t require to be updated since content is downloaded spontaneously.  We use such SPAs in our daily life like- Facebook, Gmail, GitHub, Trello and Google Maps. These are just a single web page that users visit which at that point loads all added content using JavaScript on which they heavily depend.

SPAs employ AJAX and HTML5 to develop responsive apps and JavaScript outlines such as Angular, React, Vue, and Ember for handling the bulky lifting on the customer’s end. The most eminent website development company in India helps develop website for businesses with great user interfaces.

Benefits of Using SPAs

Swift and Open: Since SPAs don’t update the complete page but only the necessary content; they expressively increase a website’s speed. Most resources like HTML, CSS and Scripts are loaded just once throughout the entire lifespan of an application and simply data is transmitted backward and forward. This is a great advantage, according to Google’s algorithm policies for websites to load in few seconds.

Capabilities to Cache

A single-page app can store any native data effectively. An SPA drives only a single request to a server and then caches all the information it receives. Then it can utilize this data and perform even offline. For example, if the user has bad connectivity issues, local data can be harmonized with the server when the connection permits.

Undeviating User Experience

SPAs provide users an easy linear experience. They contain a flawless beginning, middle, and end. They provide an outstanding interactive experience employing parallax scrolling and astounding transitions and impacts to provide a great and complete customer journey. The ability to scroll and move becomes very flawless and continuous with SPAs. This also makes SPAs perfectly suitable for mobile users too.

Fixing Bugs with Chrome

It’s simple to debug an SPA with Chrome since they are developed on structures like AngularJS Batarang and React developer tools which have their own Chrome developer tools. Moreover, SPAs allow you to observe network operations and examine page elements and data related to them.

If you are looking for developing the best and high-end web development services, you can opt for the leading web design & development company in India.

Read More

Ways to Drive Shopping Carts Past the Sales Point

The abandonment of shopping cart is a great problem faced by ecommerce sites. According to latest statistics, the average shopping cart abandonment rate is 69.89%! Imagine the amount of valuable business you are losing out?

Therefore, if you want to fix this; try out the following and gain success in bringing in more customers to cross the shopping cart, enter the purchase counter and buy your products. The prominent digital marketing services provider in India carries out digital marketing campaigns that guarantee the maximum possible visibility for your business in the online domain.

What is Shopping Cart Abandonment?

Shopping cart abandonment refers to the situation in which, the online customers visit the website, go to the product pages, select a few and add them in their shopping cart but check out or back out from the website just before completing the purchase. In other words, they proceed towards buying a product but then due to some reasons move out of the webpage without buying anything!

Reasons why they Abandon

A large share of cart abandonments in e-commerce are merely a natural consequence of the nature of browsing e-commerce sites – while many will be doing window shopping, comparing prices, saving items for future, discovering gift options, rewards, add-on benefits etc. These are largely inevitable cart and checkout desertions.

In fact, latest statistics reveal that online shoppers have abandoned a cart just because they were ‘simply browsing the site and not ready to buy’! The SEO marketing services provider in India helps businesses by finding out what is the best trick to attract these types of web visitors to earn more business.

Methods to the Convert the Abandonment Figures to Sales

Make the Shopping Cart Visible on the Website: When your customers store items in the shopping cart, it means that they have an intention to buy. By making the cart visible with the quantity of items instore you can make it clearly visible for them. A clear idea of what they had chosen, including the details of price and the quantity, you can attract them to buying decisions.

Display a Clear and Transparent Detail of Price Break Ups: Most customers often seem to opt out of the website without making any purchase because they become dissatisfied with the price or find hidden prices. Be clear in displaying the price, discount prices, shipping charges etc. in detail.

Have a Clear Step Wise Breakup of the Checkout Process: When your customers will realize that the process of making purchases in your website is a clear stage wise process, they will understand that are proceeding in the right direction. By showing this, you assure them that they are almost done! The reliable digital marketing services provider in India builds e-commerce websites with clear and detailed stage wise progression of the check out processes.

Give Clear Details of The Shipping Process: It is understood that your customers are aware of the fact that the product will only be delivered once it is shipped. So you must give them clear details of all the stages of shipment right from placing the order to dispatching and delivering it at the customer premises. Always notify the customers with the progression in each stage. This will give them a clear idea of when they are likely to receive the product.

Calls to Action are the Best: If your customers have kept items in his cart and have not visited the site, send him reminders that call him to action. Tell him that he is just one step away from getting the most sought after product he was looking for. Make possible saving of the carts and send alerts driving them the fact they are missing out on something really worth purchasing! The SEO marketing services provider in India enables businesses to draw potential customers to boost sales by sending emails the moment the customers back out from the cart.

Offer Most Secured and Guaranteed Modes of Payment: If you are into e-commerce business you must understand that your customers always look for safety and security of their financial transactions. Hence use the most secured payment options and also give them multiple choices to pay. It is an absolute necessity for all e-commerce websites to maintain SSL certification. Apart from this, PCI-DSS or Payment Card Industry Data Security Standards certification is obligatory for every commercial, enterprise or business to agree to take credit or debit cards based transactions.

Boost Your Website and Page Loading Speed: Most customers often back out from making any purchases because of slow page loading or website speeds. They fear that this may result in some transaction errors and hence often leave the carts. It is therefore indispensable to have a quick and swift page loading so that more customers can be driven to make purchases in the site.

Therefore, if you are looking for expert solutions to handle the cart abandonment of your e-commerce site then just utilize the experience of the most reliable digital marketing services provider in India and earn profitably.

Read More

Features to Look for in a Payment API

The businesses nowadays are focused on creating payment solutions to offer a higher rate of customer satisfaction easing their financial transactions. By building or developing a website or an application to function as a payment gateway and a payment processor businesses can scale new heights. The leading software development company in India helps you to build online payment solutions based on the RESTful APIs.

What is a Payment Solution?

An online payment solution is a means by which transactions take place electronically on online platforms like a payment website or e-wallet instead of the credit card terminal. It's a virtual credit card terminal that allows your customers to pay online. In simple words it is the transaction that takes place between two persons at the two ends of the computer network unlike those taking place via the means of banks or financial institutions. For businesses it is a boon as it makes all financial transactions swift and cashless.

The Functions of a Payment Solution are Twofold:

·         Payment Processor: It works as a medium that processes transactions or give and take of money between businesses. It means if a company ‘X’ wants to make a payment to a vendor ‘Y’ it can do it through a payment solution like Paypal as it will process what is the amount to be given, how it has to be paid and to whom.

·         Payment Gateway: It functions as a gateway through which financial transactions can seamlessly take place. For example if a business is situated at one country and the vendor to whom it is to be paid is situated in another country it serves as the trusted medium to carry out the transactions.

What is a Payment API?

API stands for Application Programming Interface. It is a set of some lucidly defined methods and protocols to build software. Web APIs can also be said to be defined interfaces via which interactions take place between an enterprise and the applications that employ its assets. This is also a Service Level Agreement (SLA) to clearly state the functional provider and show the service path or URL for the users of its API. It is an architectural approach which is around providing a program interface to a set of services to different applications serving different types of consumers. If you are looking for developing a mobile app using the API you can hire the services of the leading software development company in India.

A payment API binds together your existing digital processes to link to your company’s checkout system to a network acquiring payment. Payment gateway APIs directly impacts your relationship with your customers, making them worth a second look if you aren’t currently using one.

Benefits of API in Payment Solutions

·         Ability to interact in multiple platforms like mobile apps and social networks

·         A quick access to real time data to understand customer’s purchasing behavior

·         Offers variety and flexibility of payment options across geographical limitations

·         By employing the security measures like PCI-DSS Protocols, SSL and HTTPS financial data remains safe.

Features

The Latest Design: The API interface has been constantly evolving with new standards emerging. The most common API design is RESTful, which has become the ‘API standard’ of web-based services. It is important because it makes the developer’s job smooth and easier when it comes to integration, and it simply represents that the payment gateway is focused on latest technology use and has incorporated modern designs and practices. The best Android app development company in India uses latest technology to develop smart online payment solution.

The Security Guarantee: Since the payment solution is all about people’s hard earned money, it is very important that financial data remains safe and secured free from theft and misuse. PCI-DSS or Payment Card Industry Data Security Standards certification is mandatory for every merchant, enterprise or business to accept credit or debit cards whether online or offline. It requires 12 criteria to be met in 6 areas in terms of security. Try to understand what PCI scope your business will fall under if you use a particular API.  Also try to look for what options you have for securing your interface, and if the API has easy-to-use fraud protection built-in which will be a huge benefit.

Ease of Use: The right payment API will make the process of integration easy and simple. This implies having an easy-to-implement drop-in code (Ruby, JavaScript, PHP, WCF, Python) that’s able to flawlessly move across whatever software and operating platforms your business is functioning on.

Focused on Multiple Channels: The businesses today need to cater to diverse sects of customers therefore, the payment solutions must have API tools that enables smooth payment processing across multiple channels like mobile apps too.

Therefore, if you are looking for a developing a Payment API hire the best software development company in India.

Read More

ERP Implementation Fuels Easy Inventory Management

Inventory management is of vital importance in to getting the expected results needed from the ERP implementation process in businesses. The efficient control, organization and estimation of stocks in inventory benefits companies of various domains especially in distribution and manufacturing to decrease investments, comprehend demand and keep a check on their supplies.

Although inventory management echoes simplicity when talked about, it is actually much difficult and multifaceted in practice. The leading ERP development company in India provides business the accurate inventory management systems integrated with all the other departmental modules for smooth functioning.

Inventory Management

Inventory management means the process of managing the record of the stored goods, commodities etc. manufactured, the raw materials needed to do so, maintaining a list of the delivered and returned goods, along with the record of volumes, quantities and time records. It is a major component of the supply-chain network.

Efficient inventory management is indispensable for ensuring a commercial establishment has sufficient stock in hand to fulfill the needs of the customer. If inventory is not managed appropriately it can lead to a business both losing the opportunity to gain potential profits or wasting money by hoarding too much in the inventory. A well-built inventory management system integrated in the enterprise solution of a business can always help check and avoid these mistakes.

The best custom ERP development company in India develops tailor-made enterprise solutions that take care of control and management of the entire inventory functions of both small and big manufacturing businesses.

Benefits of ERP in Inventory Management

An ERP solution can help establishments capitalize on their inventory investments by presenting a clear outline of records and information and their process of integration with the other existing departments like purchase, accounts and billing. Businesses can observe analytically inventory performance and evaluate results.

Here are a few benefits that a business can have implementing ERP in inventory management practices:

Planning the Renewal of Stocks:

Inventory management permits businesses to design a proper plan to renew the necessary stocks. Businesses must keep a detailed account of whatever needs to be ordered to refill the stocks and what is depleting. They must also keep exact records of the volume or quantities needed the time frames and also maintain a calendar giving precise details of when the need to refill would arise next. They must also maintain the stocks guaranteeing safety and security of location and warehouse conditions.

Managing Excess Stock

There are times when the inventory will witness a surplus of stocks caused due to a sudden decrease in demand or because the customers did not find it economical to buy. With a good ERP based inventory management system this will be immediately brought to notice and it becomes possible to think of alternative ways to place another order or contact the customers.

It will be possible to utilize the excess stocks only when the situation is discovered immediately after the stocks return back to the warehouse. A delay will lead to employing additional investments and resources to either hoard the stock for long or just pile them to trash!

Cost Control

Enterprise solutions focusing on inventory management can understand costs and margins to get a clearer picture of gainful pricing. Inventory managers can present projections depicting volume and price to suppliers to build more profitable returns. They can project what quantity is needed and for what duration, optimize hoarding space in warehouses and cut down additional expenses on inventory control and operations.

Moreover, since the entire inventory management can be automated due to the use of the ERP solution, it will naturally decrease the deployment of huge human resource to do it eventually saving money for the business. The most proficient enterprise application development company in India develops efficient solutions that make managing inventories a very easy task with automation.

Read More

Developing an Efficient CRM Software

The success of businesses depends on transforming customer experiences greatly these days. As a business, you cannot deny the need to constantly engage and involve with your customers so that you can not only serve them well but also build a relationship that remains loyal for long.

With technological innovations the effort to develop good customer relationships can be utilized in a much better way by using the Customer Relationship Management or CRM software. The leading software development company in India offers effective enterprise solutions for automating businesses.

CRM Software

Customer relationship management or CRM labels all aspects of sales, promotion and service-related communications that a business has with its customers or prospective customers. The CRM software is a web solution that encompasses a comprehensive set of applications intended to help companies manage their business processes. While it is usually used to manage a relationship between a customer and the business, CRM systems are also used for a variety of other works too. It is also used to manage contacts, details of employees, clients, agreement wins and deals leads. The CRM web solution is a one stop solution that provides all information regarding a customer to a business with the ease of being able to deal with them effectively.

CRM software can be both installed on premises of the company as well as cloud based. In the first instance, the software is installed in the servers of the business and a dedicated team of IT professionals look after it while, in the second situation, the software is hosted in cloud by the provider and the business access it through the secured passage provided by the cloud host.

Let’s take a quick look at the prominent CRM software:

Vtiger: It is a CRM designed for small businesses in the year 2004. It incorporates the features that go further than the standard capability suite of the usual CRMs. Vtiger system has been custom-made to meet with requirements of the customers based on the response provided by the client base.

SugarCRM: It is the world’s major open source CRM software founded in 2004. It is essentially an open source application, which means that the source code of the application is accessible to any operator, developer, or client of the product. With above 7,000 customers and more than half a million customers, SugarCRM offers services to accomplish marketing programs, develop sales, help in retaining customers and make tailor made business applications. These tailor-made business applications can be utilized in different ways, for example, to drive sales teams, operate customer help organizations and also manage customer information databases.

Zoho: This is a type of SaaS-based customer relationship management or CRM solution intended to manage sales, contacts, marketing, support for customers and other business functions. Zoho CRM is also available in different editions. Basically, this means that different packages have different feature sets to meet specific business goals using them.

Features to Look for:

Automation: In improving sales and managing a profitable and effective relationship with customer it is very important that the sales managers involve more time with the clients with effective communications and not on manually maneuvering over files to get information. With CRM, the process of workflow is automated and employees can dedicate more time in conversing or communication efficiently with customers to bring profitable leads.

Managing Leads: With a CRM solution, you are not required to go through a long list of leads in your email. You get an exclusive interface for leads in CRM and can find out the essential details. You can also accomplish important actions, like sending an email or calling the lead, making a quick note and fixing up an appointment, without leaving this screen.

Managing Pipeline of Sales: With CRM software, businesses can get all the necessary details on deals, right from the starting point to the finish. It enables you to find out which are the prospective leads, if any email or message needs to be sent.

Features Enabling Emails and Phone Calls: The CRM software has the inbuilt feature of enabling calls to customers as and when needed. It also has the functionalities to automatically record the call logs, duration and voicemails. The email addresses are also there and can be utilized as per need.

Eases Report Generation: With the understanding that it is very important to measure the performance rates in order to improve business functionality, CRMs help in the process of report generation too. With the detailed records of data it is possible to create reports on the different aspects of customer relationship management and support of the business it is possible to create valuable reports using real time data. The web application development company in India offers businesses highly optimized web solution development services irrespective of their size and domain.

Read More