Top Social Media Optimization Trends to Follow

Social media is an indispensable part of life for most of us these days. A business which has entered into the web world cannot remain indifferent from social media in the present times if he is to reach a large number of audience. The digital marketing services provider in India is a leading name which helps diverse businesses to leverage the benefits of social media usage and gaining profitable returns.

Here are a few trends that you can follow as a business:

Developing Highly Interactive Media Content on Social Media Platforms:  Social media is all about being active and full of life. Through interactive media content that can also be responsive to mobile devices too, business can create an impact.

Giving a Slice Of Life Showing the Current ‘At the Moment’ Happenings: The target customers feel really thrilled and excited to see ‘live’ on their devices. By using the ‘live streaming’ functions of social media platforms, you can make the customers feel that they are closer to you and watching all your developments. The leading SEO marketing services provider in India helps businesses to create social media content that helps them to increase their reach to the target customers.

Extensive Use of Videos: Videos are a great means to attract customers to the social media platforms to boost their business.  Through the use of videos, you can connect with customers in a more comprehensive and complete manner.

An Appealing Story to Tell: Visually appealing stories are a great way to attract web users across the network. If your story is visually strong enough to grab their eyeballs, you can reach their hearts! So, design your social media in the form of an appealing story.

Exploring the Benefits of AR or Augmented Reality: Big brands often use AR or Augmented Reality to provide highest level customer satisfaction. Augmented Reality gives the businesses an opportunity to advertise their new products online to the customers by giving them a feel of it through AR or VR or Virtual Reality apps.

Chatbots or AI: Many brands nowadays employ Machine Learning enabled Chatbots to provide better customer experiences. Such chatbots make it very easy for businesses to maintain a constant and very effective customer relation, get feedbacks and provide them unhindered support. The foremost SMO marketing services provider in India helps businesses helps businesses derive the utmost benefits earning profitable returns with the use of chatbots to maintain great user experiences.

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Ways to Drive Shopping Carts Past the Sales Point

The abandonment of shopping cart is a great problem faced by ecommerce sites. According to latest statistics, the average shopping cart abandonment rate is 69.89%! Imagine the amount of valuable business you are losing out?

Therefore, if you want to fix this; try out the following and gain success in bringing in more customers to cross the shopping cart, enter the purchase counter and buy your products. The prominent digital marketing services provider in India carries out digital marketing campaigns that guarantee the maximum possible visibility for your business in the online domain.

What is Shopping Cart Abandonment?

Shopping cart abandonment refers to the situation in which, the online customers visit the website, go to the product pages, select a few and add them in their shopping cart but check out or back out from the website just before completing the purchase. In other words, they proceed towards buying a product but then due to some reasons move out of the webpage without buying anything!

Reasons why they Abandon

A large share of cart abandonments in e-commerce are merely a natural consequence of the nature of browsing e-commerce sites – while many will be doing window shopping, comparing prices, saving items for future, discovering gift options, rewards, add-on benefits etc. These are largely inevitable cart and checkout desertions.

In fact, latest statistics reveal that online shoppers have abandoned a cart just because they were ‘simply browsing the site and not ready to buy’! The SEO marketing services provider in India helps businesses by finding out what is the best trick to attract these types of web visitors to earn more business.

Methods to the Convert the Abandonment Figures to Sales

Make the Shopping Cart Visible on the Website: When your customers store items in the shopping cart, it means that they have an intention to buy. By making the cart visible with the quantity of items instore you can make it clearly visible for them. A clear idea of what they had chosen, including the details of price and the quantity, you can attract them to buying decisions.

Display a Clear and Transparent Detail of Price Break Ups: Most customers often seem to opt out of the website without making any purchase because they become dissatisfied with the price or find hidden prices. Be clear in displaying the price, discount prices, shipping charges etc. in detail.

Have a Clear Step Wise Breakup of the Checkout Process: When your customers will realize that the process of making purchases in your website is a clear stage wise process, they will understand that are proceeding in the right direction. By showing this, you assure them that they are almost done! The reliable digital marketing services provider in India builds e-commerce websites with clear and detailed stage wise progression of the check out processes.

Give Clear Details of The Shipping Process: It is understood that your customers are aware of the fact that the product will only be delivered once it is shipped. So you must give them clear details of all the stages of shipment right from placing the order to dispatching and delivering it at the customer premises. Always notify the customers with the progression in each stage. This will give them a clear idea of when they are likely to receive the product.

Calls to Action are the Best: If your customers have kept items in his cart and have not visited the site, send him reminders that call him to action. Tell him that he is just one step away from getting the most sought after product he was looking for. Make possible saving of the carts and send alerts driving them the fact they are missing out on something really worth purchasing! The SEO marketing services provider in India enables businesses to draw potential customers to boost sales by sending emails the moment the customers back out from the cart.

Offer Most Secured and Guaranteed Modes of Payment: If you are into e-commerce business you must understand that your customers always look for safety and security of their financial transactions. Hence use the most secured payment options and also give them multiple choices to pay. It is an absolute necessity for all e-commerce websites to maintain SSL certification. Apart from this, PCI-DSS or Payment Card Industry Data Security Standards certification is obligatory for every commercial, enterprise or business to agree to take credit or debit cards based transactions.

Boost Your Website and Page Loading Speed: Most customers often back out from making any purchases because of slow page loading or website speeds. They fear that this may result in some transaction errors and hence often leave the carts. It is therefore indispensable to have a quick and swift page loading so that more customers can be driven to make purchases in the site.

Therefore, if you are looking for expert solutions to handle the cart abandonment of your e-commerce site then just utilize the experience of the most reliable digital marketing services provider in India and earn profitably.

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