Ecard design by ETS- the perfect combination of personalization, affordability and customer convenience

Everybody looks forward to receiving greeting cards. Their fusion of color, design and beautiful text can genuinely light up joyous occasions, but only if they are delivered at the proper time. Thus was born the ecard, a 1994 creation by Judith Donan. Popular ecard sites such as JibJab and 123Greetings allow users to choose from thousands of products. The deliveree is sent a link which allows them to view the card on the website itself. Ecards are also superior to traditional greeting cards in another way-they allow for the incorporation of audio. 

Traditional greeting cards can be both drawn by hand or ordered from a store. The former are often considered to possess a touch of personalization which renders them endearing, even though the latter often contain more professionally made designs. Ecards, however, are almost always created by one of the major websites. Their advantage lies in the fact that they can be received instantaneously, for no cost. Why would then anyone want to learn the use of tools such as illustrator, Flash and Photoshop for creating their own ecards? As a result, ecards are often thought to lack personalization, even though it is currently possible to incorporate the receiver’s name on birthday cards, for instance.

However, it is still possible to avail of all the usual advantages of ecards WHILE allowing for maximum personalization-by hiring software development companies for the purpose. Eclipse Technoconsulting Global (P) Ltd., a leading software development company in Kolkata, India, has an excellent history in ecard design. ETS has been involved in it since its very inception in 2011. The use of the very best tools by a team brimming with expertise and experience has allowed us to create beautiful ecards which have attracted thousands of buyers. Above all, ETS’s ecards allow for the fullest personalization. It is not just about including receiver’s names; their pictures can be added too. Even better, we can create an entire animated collage of a loved one’s journey from childhood on the occasion of his/her birthday; for marriage anniversaries, we include pictures and videos of their weddings. Such one-of-a-kind personalization is certain to leave the receiver in joyous nostalgia.

One might think that such extensive effort would require our ecard clients to break the bank; but that is simply not true. As with all its other operations, ETS emphasizes affordable and flexible pricing for ecard design. This combination of quality and affordability is providing an entirely new meaning to festive commemoration altogether, and we are proud to be spearheading this revolution. In 2016, we have already designed ecards for Diwali, the Festival of Lights, and will be doing so on the occasion of Christmas as well. To ensure that you don’t miss out, follow ETS’s latest developments at #eclipseindia or Eclipsetech12.

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Personalized ecards for all on Christmas-brought to you by ETS

More creative,better and more exciting content, faster delivery, and paperless too-ecards are superior to their conventional predecessors in every way. Since their conceptualization in 1994 by Judith Donath, ecards have evolved in diverse ways. Currently, the range of ecards on offer, as characterised by the types of media used and the content conveyed, is truly vast. 

Among the most widely desired of all ecard characteristics is greater personalization. Take, for instance, the difficult task of making ecards for major festivals such as Christmas. On occasions like these, millions of people throng sites such as 123greetings.com and Blue Mountain. A lot of fuss is naturally created-some spend hours comparing the slight changes in tone between the musical content of two otherwise almost identical ecards. Servers crash, common mistakes in contact details are made in the rush to send a card before the due date, and occasions of celebration and joy turn into nightmares full of anger and irritation. Further compounding the problem is the option to send ecards at a later date, which causes server collapse to show up days before the occasion itself.

Given these constraints, wouldn’t it be a lot easier if highly personalized ecards could get developed by web design and development companies? Each of them would have content specific to the user(and the receiver), and feature the creative use of media.

This is no longer an idle fantasy. Eclipse Technoconsulting Global (P) Ltd., a leading web design and development company in Kolkata, India, offers personalized ecards to all clients on the occasion of festivals such as Christmas or Diwali. ETS’s talented design team ensures that the ecards encapsulate the best practices in creativity. To achieve this, the best design tools-photoshop, illustrator, HTML5 and flash are used. ETS also possesses a significant amount of experience in this field, having designed ecards for over 6 years. Our securing of CMMi level 3 accreditation in 2015 ensures that all steps are guided by stringent software quality assurance processes.

The icing on the cake consists of these 2 features:

• All people, irrespective of their country of location, can send or receive these ecards.
• These ecards will be available at a very affordable price.

The ecards for Diwali, the festival of lights, are already on offer and similarly attractive ones for Christmas will also be brought out soon. This exciting opportunity should not be missed!!! Follow us at #eclipseindia or Eclipsetech12 for the latest news related to these mind-bogglingly innovative ecards.

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The 5 marketing secrets which every game developer should know

According to studies conducted by market analysts, up to 40%  of the budget of major games is spent on marketing. This is true even for indie game developers, whose small teams of freelancers rarely contain marketing experts. Furthermore, the iTunes App Store, the single biggest source of online mobile games, contains over 600,000 games. The App Store’s products are arranged in such a way so that the famous and the little-known, the great and the mediocre, are all arranged together. Given this scenario, the need for great and innovative marketing by game development companies, particularly those involved in mobile game creation, has never been greater.

The synthesis of the latest digital marketing techniques along with the diversity of games on offer has given rise to a number of never-before-seen campaigns. Microsoft’s first-person shooter set in a post-apocalyptic future Destiny Fragrance was first advertised via videos containing ads of a fictional perfume of the same name, which directed viewers towards XBox retailers(this step became necessary after Microsoft was stripped of the legal right to market the game). 2010’s dystopian hit, BioShock 2, ran a hugely innovative campaign by storing posters of the game in wine bottles kept in 10 beaches across the globe, encouraging fans to find them(what a great way to market tourism destinations as well!!!). The use of Twitter quickly saw this campaign becoming viral. 

From these examples, it might seem that marketing by game development companies revolves significantly around content. While nothing sells as much as innovative ideas, a holistic set-up results in the best campaigns. A comprehensive campaign which guides every aspect of marketing-from audience selection and expenditure planning to the exact channels
Without a good marketing campaign, it is easy to miss out on the following:

• Demographics: If you thought that most gamers were nerdy young men, think again; an incredible 46% of all gamers are women. Even the relatively elderly are well-represented among gamers, with those above 40 making up 31% of the populace. However, marketing campaigns are often geared exclusively towards young men, and the use of sexist memes and jokes to promote games doesn’t help either.

• Content Marketing: As you may have realized from the 2 highlighted examples, innovative and compelling content is often THE factor separating marketing successes from abject failures. Sometimes, good content marketing spawns its own, individual series, just as Microsoft did with the Forward Unto Dawn webseries which presaged the launch of the epoch-making Halo 4. But you don’t have to break the bank in order to outdo Microsoft-even a very basic trailer containing(according to you) the most attractive parts of the game can be a great starting point.

• A development blog: Now here is a cost-effective technique. Development blogs are easy to maintain, and will help build up anticipation before the eventual launch. Tweets containing the latest development news is not enough; you need to let gamers know WHY they should be going in for your game, and a blog suits the purpose just perfectly.

• Use exciting offers: Every indie game needs to show that it is better than its 599,999 competitors on the iTunes App Store. This is really not the herculean task that it seems like; a few exciting marketing offers can go a long way. For instance, a basic free release with in-app purchases can greatly entice customers.

• Word-of-mouth: This may seem like an antiquated approach, but word-of-mouth publicity can go a long way in helping an indie game’s popularity. An innovative concept, and a few enthusiastic, initial reviewers can greatly help. Your own friends can be among the enthusiastic reviewers!! Of course, even they will have to be brought over by innovative content.

Most game developers today started off as avid gamers in their youth. By putting themselves in a gamer’s shoes once again, game developers can pull off incredible feats of marketing, even when budgetary constraints and tough competition make reaching out to an audience seem impossible.

Eclipse Technoconsulting Global (P) Ltd., a premier game development company in Kolkata, India, has long held fast to these ideals. But there are more than just 5 secrets to good video game marketing-why don’t you let us know some more at #eclipseindia or Eclipsetech12.

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ETS provides exciting Diwali offer for digital portfolio creation

Creating a digital portfolio is one of the best ways of marketing one’s skills. In today’s competitive world, an eye-catching and concise depiction of skills through a digital portfolio can provide a great boost to career prospects. Unfortunately, information about such services is scant. Cost-effective digital portfolios are also not easy to make.

Eclipse Technoconsulting Global (P) Ltd., a leading software development company in Kolkata, India, is an exception. On the occasion of Diwali, the festival of lights, ETS is bringing a light into everyone’s lives by offering high-quality digital portfolio creation services for a mere Rs.499(service tax charges extra). This offer is limited to Indian citizens, and will be available from the 24th of October to the 31st of December, 2016.

Characteristics of our digital portfolio services are:

• Availability to people of ALL backgrounds. Irrespective of whether you are an entertainer or an author, a lawyer or a businessman, we at ETS will ensure that your skills are made known to the widest possible audience.

• Attractive and concise: ETS’s digital portfolios adhere to the KISS(Keep It Short and Sweet) philosophy. Recruiters and clients will be instantly attracted to your profile.

• High on content: In the process of ensuring conciseness, we will not be missing out on any content, however!!! All your career details will be on beautiful display, including samples of your work, contact details and your work experience, among others.

• High Experience: Portfolio design has been one of ETS’s core services right from its very inception, i.e 2011. Since then, we have successfully designed hundreds of eye-catching portfolios which have all achieved great results. Our design teams will ensure that your portfolio reaches out to the widest possible audience.

• Cost-effective: Digital portfolio creation is normally an expensive or difficult-to-access process. ETS’s Diwali offer is neither. At a mere Rs.499 it is affordable for all income and age groups. This is in keeping with our overall motto of providing the best quality services at the most flexible pricing. 
  
  
  
  
  

What are you waiting for? Make your Diwali a truly bright one by contacting us at ETS today at:

Contact Us

Address: Eclipse Technoconsulting Global Pvt. Ltd.

Chinar Park, Rajarhat, Kolkata

West Bengal 700157,India

Phone: +913365550013|| +913360503200 || +919051331646

Email: info@theetsindia.com

Skype: bapita.eclipse

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Bulk hiring by ETS-a panacea for the IT sector

How does the following set of prospects sound?: 

• Getting an attractive post in a CMMi level 3 software development company.
• An attractive and flexible salary
• Extensive training in SQA(Software Quality Assurance) allowing you to build up your range of skills
• Working on projects presented by clients across the globe, almost all of whom have come away satisfied with the quality of work so far?
• Best of all, bulk hiring is being conducted by the company, enhancing your prospects of getting a job like never before 
  
  
  
  
  

This may sound like fantasy, but it isn’t. Eclipse Technoconsulting Global (P) Ltd., a leading software development company in Kolkata, India, is indeed carrying out bulk hiring of freshers. ETS has a well-staffed and highly competent HR department, which has gained recognition for providing effective dedicated hiring solutions to clients. Furthermore, the use of highly useful enterprise solutions allows us to process large numbers of candidates daily.

ETS offers a very wide range of services, which necessitates the bulk hiring of talented freshers. We are especially interested in hiring talent in the following fields:

• Lead generation through digital marketing; we employ a wide range of techniques such as SEO, SMO, inbound and outbound calling and email marketing to provide maximum brand visibility for our clients.
• Game development: We have been developing cross-browser, multi-platform games for over 4 years using the best platforms, such as HTML5, Unity2D, Unity3D and others. If you’re adept in design, conceptualization, debugging and providing artwork for games, then you will feel very welcome at ETS.
• Trading platform maintenance: We are one of the foremost companies in Asia in trading platform development. As this is still a relatively innovative concept, we lay a lot of emphasis on providing UAT(User Acceptance Training) to stock brokers and traders. Being involved in trading platform development and maintenance with ETS is a superb opportunity which must not be missed.
• Dedicated hire solutions: You can play a huge role in refining and developing the same system which hired you; through dedicated hire, we have placed innumerable talented candidates at various companies across the globe. As a part of our HR team, you will also gain an excellent understanding of the best practices in this sphere.
• Enterprise mobility solution design: Nowadays, the best enterprise applications are available on-the-go, greatly enhancing convenience and productivity. However, enterprise mobility solutions are in great need of security and quality enhancement. If you specialize in developing enterprise mobility solutions of high quality, then being with ETS will place you in a mutually beneficial relationship. 
  
  
  
  
  

ETS’s bulk hiring programmes have gained immense popularity in target institutes. For us, such programmes are not just a way of enhancing brand profile-by providing SQA training to freshers, we greatly aid in improving the quality of the software development manpower pool as well. Such training is rarely offered at engineering colleges. Our staffing practices are hugely flexible and include a variety of attractive and mutually beneficial rehiring options, which in turn helps ETS too.
Bulk hiring practices are an excellent combination of quality and quantity which result in a win-win situation for educational institutes, engineering graduates and software development companies. Thanks to effective enterprise solutions, HR departments of premier IT companies such as ETS are now being able to hire large numbers of talented developers at short notice. Contact us  in order to become a part of this exciting process.

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Say goodbye to red tape and governmental inefficiency through e-governance

The word “government” has become synonymous with huge amounts of red tape, bureaucratic inefficiency and uneven implementation of policies. The phrase “maximum governance, minimum government” has become commonplace, as the political establishment seeks to replace rigid control with an enabling hand which seeks to allow citizens  to develop themselves fully.
Political leaders are quickly realizing that technology can provide a helping hand in this regard. Government departments and public sector industries are trying to emulate the efficiency and quality compliance processes of the private sector in order to provide services more effectively. The entire gamut of IT solutions capable of enhancing governance is widely referred to as “e-governance”. 

Here are a few of the ways in which e-governance solutions have brought about a revolution:

• Better documentation for various departments: Ensuring effective documentation is a must for all government departments. However, physically managing files becomes cumbersome, especially when mega departments, such as telecom and HR are concerned. Thanks to ERP solutions, however, department heads can easily keep track of projects with long incubation dates.

• Efficient recruitment: Almost everybody would love to have the job security and hefty perks associated with governmental jobs. As a result, departments have to handle immense numbers of applications on a regular basis. Finding perfect candidates under such circumstances is far from easy. Dedicated hiring solutions pioneered by software development companies, however, can provide governments with qualified and efficient recruits while avoiding the associated hassle. ERP solutions also allow employment policies to be stored on cloud, for quick and reliable retrieval.

• Making big-ticket projects easier through 3D modelling and animation: Developing physical infrastructure usually falls under governmental ambit in most parts of the world. The actual conceptualization of such projects can be a very cumbersome task, especially if conventional methods are followed. 2D/3D modelling and animation can, however, greatly help in designing infrastructural projects. They can also prevent employees from snoring off at meetings involving presentations.

• Allowing for more effective citizen engagement: Governance is often accused of not being receptive enough to the needs of citizens. E-governance solutions can greatly reverse such scenarios. Effective website design, for instance, can allow citizens to air their complaints more easily, while mobile apps allow such grievances to be tracked at any time.

• Software upgradation and maintenance: Government departments are infamous for their use of outdated and inefficient software. Software development companies allow the public sector to reverse this reputation, by entering into contracts which provide for the periodic upgradation and maintenance of software. No longer will projects get held up by serious bugs-a single message to technical support teams will allow for their speedy resolution, often remotely.

• Uniformity of implementation: Typically, stringent governmental policies are meant to be implemented across states and countries. However, the lack of physical access to crucial documents, as well as deficiencies in the understanding of strategic goals among key personnel often leads to haphazard implementation, especially if traditional methods are followed. E-governance greatly reduces the risk of such failures; all documents can be stored at a virtual space(preferably cloud), and the follow-up actions decided upon at key meetings can be tracked a lot more easily thanks to intelligent enterprise solutions. E-governance solutions also emphasize upon the training of personnel in the handling of relevant software. 
  
  

It is e-governance solutions like these which facilitated the speedy implementation of the UID(Unique Identification Number) concept in India(popularly known as Aadhar), and the creation of massive public grievance portals aimed at exposing corruption in Nigeria.

Throughout the world, government departments are transitioning from the use of physical folders to cloud storage, and from the use of telephones to enterprise mobility solutions for inter-departmental communication. Eclipse Technoconsulting Global (P) Ltd., a leading software development company in Kolkata, India, has been a pioneer in the creation and deployment of e-governance systems for over 4 years. Through the revolutionary use of ICT(Information and Communications Technology), we are bringing a smile to the faces of many millions of people who had previously not known good governance. Follow our journey to revolutionize governance at Eclipsetech12 or #eclipseindia.

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Customization tools for ecommerce make online shopping a more creative process

Very often, customers are greatly displeased by the range of t-shirts on offer on e-commerce platforms. Not even a single one catches their fancy. Previously, this would’ve made customers leave the website, resulting in losses for e-commerce platforms. Now, however, a novel solution aims to halt this phenomenon-by incorporating novel customization solutions. A dissatisfied customer can now design the t-shirt of his own choice, by creating logos and colors using a helpful interface, which resembles MS Paint in most cases. By throwing open creation, such tools guarantee users with products of their choice. This brings about an immense enhancement in customer experience, and it also serves to differentiate between the good and the great platforms, which might otherwise have similar interfaces and price ranges.

Little wonder, then, that market research proves the effectiveness of product customization tools. Surveys have found that almost 1/3rd of all e-commerce customers are interested in them.

According to analysts, their popularity arises mainly from the following psychological benefits:

• Pride in creation: Customized products become the buyer’s property only after purchase. Nevertheless, involvement in conceptualization and design allows the buyer to take pride in the product “created” by him.
• Emotional security: A party is being held within 5 days and you have only a few hours to order a dress online. Thanks to customization tools, you are guaranteed the dress of your choice. This reassures buyers who find it hard to come up with the best-looking products in limited time.
• Belief in product quality: By allowing buyers to play a key role in product design and creation, customization tools strengthen their belief in the product’s quality.
• Novelty factor: People are naturally attracted towards novel solutions which offer a more compelling experience. Buyers tend to be eager to participate in product customization, because of its innovative nature.
• Involving imagination: There is a creative self hidden deep within each one of us. Product customization tools allow us to unveil our creativity to the fullest, allowing buyers to discover a hitherto untouched aspect of their personalities.
• Customers are made to feel important: By involving them in product design, ecommerce customization tools make buyers feel important. This contributes greatly to enhancing the overall appeal of such tools-after all, everybody wants to be the focus of attention of their beloved companies!!!

A number of standalone customization tools, such as Treehouse Logic and Product Cart, have become increasingly popular. But an even better solution has emerged-contracting experienced software development companies in designing these tools. Many companies across the globe have significant levels of expertise and experience at adding value to ecommerce platforms. Eclipse Technoconsulting Global (P) Ltd., based in Kolkata, India, is one of the foremost companies in this regard.
We have a rich history of designing successful ecommerce platforms from scratch. Moreover, since 2013, ETS has provided customization tools for 10 clients. These projects have all resulted in significant revenue gains for our clients, besides bringing about more effective CRM (customer relationship management).

Customization tools are likely to continue to play a major role in ecommerce platform development in the future. Mass customization might become the norm, with large customer groups being allowed to develop their own kinds of products. Logistics systems will also have to evolve, in order to keep pace with personalized demands. This evolution will allow buyers to unveil their inner Da Vincis and Picassos to an event greater extent.

What have your experiences with product customization been like? Let us know at #eclipseindia or Eclipsetech12.

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