The
abandonment of shopping cart is a great problem faced by ecommerce sites.
According to latest statistics, the average shopping cart abandonment rate is
69.89%! Imagine the amount of valuable business you are losing out?
Therefore,
if you want to fix this; try out the following and gain success in bringing in
more customers to cross the shopping cart, enter the purchase counter and buy
your products. The prominent digital marketing
services provider in India carries out digital marketing campaigns that guarantee the maximum possible
visibility for your business in the online domain.
What is Shopping Cart
Abandonment?
Shopping
cart abandonment refers to the situation in which, the online customers visit
the website, go to the product pages, select a few and add them in their
shopping cart but check out or back out from the website just before completing
the purchase. In other words, they proceed towards buying a product but then
due to some reasons move out of the webpage without buying anything!
Reasons why they Abandon
A
large share of cart abandonments in e-commerce are merely a natural consequence
of the nature of browsing e-commerce sites – while many will be doing window
shopping, comparing prices, saving items for future, discovering gift options,
rewards, add-on benefits etc. These are largely inevitable cart and checkout desertions.
In
fact, latest statistics reveal that online shoppers have abandoned a cart just
because they were ‘simply browsing the site and not ready to buy’! The SEO
marketing services provider in India helps businesses by finding out
what is the best trick to attract these types of web visitors to earn more
business.
Methods to the Convert the
Abandonment Figures to Sales
Make the
Shopping Cart Visible on the Website:
When
your customers store items in the shopping cart, it means that they have an
intention to buy. By making the cart visible with the quantity of items instore
you can make it clearly visible for them. A clear idea of what they had chosen,
including the details of price and the quantity, you can attract them to buying
decisions.
Display a Clear and
Transparent Detail of Price Break Ups: Most customers
often seem to opt out of the website without making any purchase because they
become dissatisfied with the price or find hidden prices. Be clear in
displaying the price, discount prices, shipping charges etc. in detail.
Have a Clear
Step Wise Breakup of the Checkout Process: When your
customers will realize that the process of making purchases in your website is
a clear stage wise process, they will understand that are proceeding in the
right direction. By showing this, you assure them that they are almost done!
The reliable digital
marketing services provider in India builds e-commerce websites with
clear and detailed stage wise progression of the check out processes.
Give Clear
Details of The Shipping Process: It is understood
that your customers are aware of the fact that the product will only be
delivered once it is shipped. So you must give them clear details of all the stages
of shipment right from placing the order to dispatching and delivering it at
the customer premises. Always notify the customers with the progression in each
stage. This will give them a clear idea of when they are likely to receive the
product.
Calls to Action are the Best:
If your customers have kept items in his cart and have not visited the site,
send him reminders that call him to action. Tell him that he is just one step
away from getting the most sought after product he was looking for. Make
possible saving of the carts and send alerts driving them the fact they are
missing out on something really worth purchasing! The SEO marketing services provider in India enables businesses to draw
potential customers to boost sales by sending emails the moment the customers
back out from the cart.
Offer Most Secured and Guaranteed Modes of Payment:
If you are into e-commerce business you must understand that your customers
always look for safety and security of their financial transactions. Hence use
the most secured payment options and also give them multiple choices to pay. It
is an absolute necessity for all e-commerce websites to maintain SSL
certification. Apart from this, PCI-DSS or Payment Card Industry Data Security
Standards certification is obligatory for every commercial, enterprise or business
to agree to take credit or debit cards based transactions.
Boost Your
Website and Page Loading Speed: Most customers
often back out from making any purchases because of slow page loading or
website speeds. They fear that this may result in some transaction errors and
hence often leave the carts. It is therefore indispensable to have a quick and swift page
loading so that more customers can be driven to make purchases in the site.
Therefore, if you are
looking for expert solutions to handle the cart abandonment of your e-commerce
site then just utilize the experience of the most reliable digital marketing services provider in India and earn profitably.
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