Lets debate on topic :demonetization in India-- good and bad sides?

The regular viewers of news channels were in for a shock on the night of the 8th of November, 2016. Indian Prime Minister Narendra Modi made the  stunning and hugely radical announcement that all INR 500 and 1000 notes were to cease to become legal tender from the following day onwards, with a few exceptions(hospitals, petrol pumps and toll...

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Do you know difference between Worrying and Thinking?

You are about to attend your  first ever board meeting. Your overall performance has been excellent, but your superiors have pointed out a few flaws nevertheless. You naturally end up worrying, and the resultant fear and anticipation of  rebuke cause your performance to get affected adversely. | Essential points are missed out on, and...

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The everyman's AMC checklist

Here is all that you need to know before signing an Annual Maintenance Contract Are you finding it difficult to  maintain various kinds of complicated software on different types of platforms? Are you worried about the impact of the sudden emergence of bugs upon your work schedule? In that case, you would be well served by signing an AMC(Annual...

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Why you shouldn’t be surprised if your paid social media ad campaigns fail ?

“Free products and services are always of poorer quality compared to expensive ones”-is a common saying. The word “cheap” has come to represent pettiness, in addition to low prices. Enterprises which use cheap infrastructure and outsourcing are usually looked down upon, and...

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Don’t be confused with the terms of digital marketing. Know it better

Lost in the acronym soup of marketing? SEO, SEM, SMO, PPC, CPC, CPM(no, the last one doesn’t stand for the Communist Party Marxist)-the huge range of acronyms and definitions on display in digital marketing often stuns beginners.  Many often end up getting confused...

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Advertising vs Promotion: the fine differences every business must know

Your company is offering an exciting range of services. You are hopeful that it will attract a large number of customers. You decide to go in for promotion by setting up billboards, creating a website and marketing it on social media. Is this advertising? Wait, didn’t we just...

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